Let’s find out what’s behind this word, that is so used (and oftern abused) in the coffee world.
The journey of coffee from the plant to the cup is long and complicated. The coffee importer is the professional figure who simplifies this journey and makes everything flow smoothly.
Defining the quality of a coffee is not so easy because of our consumer behaviours; our taste and cognitive biases can affect our tasting.
The new cupping protocol is designed to ensure safety in terms of health of all tasters present during the cupping in order to avoid any possible cross contamination between cuppers or between them and the environment.