Flavor is a multisensory experience that also includes the sense of sight.
We don't know where the way out is. Point.
We must resign ourselves to the fact that the "experts" and leaders we usually rely on to find a guide do not have all the answers we seek.
No one has actually fully understood this virus yet, neither scientists, nor politicians, nor economists.
How can we?
Defining the quality of a coffee is not so easy because of our consumer behaviours; our taste and cognitive biases can affect our tasting.
The new cupping protocol is designed to ensure safety in terms of health of all tasters present during the cupping in order to avoid any possible cross contamination between cuppers or between them and the environment.